Hosted by Lisa Faina · January 29–30, 2027
A more profitable agency. Not just a bigger one.
Two days with Allstate agency owners on what actually makes an agency profitable.
Hosts & speakers
The people in the room.
FounderLisa Faina
Host

Justin Harkelroad
Host

John Tunnell
Host

Christina Shaw
Host

Melissa Vackner
Host

Alexander Calderin
Host

Shaunae Nolet
Host

Greg Gray
Leadership mentor

Mike Burke
Speaker
Welcome to the Profitability Mastermind. I'm honored you're considering joining us, not because this is an event, but because of what it represents: a decision to stop chasing growth for growth's sake and start building something intentional, sustainable, and profitable.
Each year, I host a kickoff for my team to celebrate what we've accomplished and reset our focus for the year ahead. Over time, as I began inviting other agents into that room, something became impossible to ignore.
The real value wasn't in the presentations. It wasn't in the numbers. And it certainly wasn't in surface-level motivation. The conversations didn't stop when the event ended, because the questions were bigger. Not how do I grow faster? But:
- How do I become more profitable without burning out?
- How do I grow intentionally, not just bigger?
- How do I build something that supports my team, my family, and my life?
Those questions stayed with me, because they're the questions that actually matter.
I realized there was a real gap in our industry: a lack of space for honest, practical conversations about profitability. Not theory. Not hype. Not what sounds good on stage. What actually works inside an agency, what doesn't, and how to make smart, disciplined decisions that create long-term success without sacrificing quality of life.
That realization is what led to the Profitability Mastermind.
This experience is designed to be practical, transparent, and real. The value goes beyond the content. It lives in the conversations, the shared insights, and the willingness to learn from one another, openly and without ego.
My hope is that you leave with clarity, actionable strategies, and meaningful connections that continue long after the last session. Most importantly, I hope you leave more confident in the decisions you're making, and more intentional about the business and life you're building.
If that sounds like the room you've been looking for, I'd love to have you in it.
What to expect
Practical. Transparent. Real.
This isn't a motivational conference. It's a working room.
Conversations over presentations
Sessions are built to start discussion, not end it.
What works and what doesn't
Real numbers, real decisions, real mistakes.
Discipline over hype
Profitability comes from smart, repeatable decisions. We spend our time on those.
The two days
The schedule.
Friday runs from mid-morning through cocktail hour. Saturday is breakfast through early afternoon. Times may shift slightly as sessions are finalized.
Friday, January 29
- 9:30 – 11:30PAAGDetails to come.
- 11:30 – 1:00Lunch breakVendor visits from 12:00.
- 1:00 – 2:30From AI to ROIAn interactive AI workshop with Justin Harkelroad on using AI to improve agency efficiency, productivity, and profitability.
- 2:30 – 3:00Vendor visits
- 3:00 – 5:00From AI to ROI, continued
- 5:00 – 6:00Vendor visits
- 6:00 – 7:00Cocktail hour
Saturday, January 30
- 8:00 – 8:30Breakfast
- 8:30 – 9:00Welcome and introductionsWith this year's partners.
- 9:00 – 1:00Core contentSessions on agency profitability, growth, retention, diversification, commercial insurance, and life and financial services. Industry expert and partner presentations, then mastermind discussions and breakouts, closing by 1:00.
This year's partners
Thank you to the companies behind the room.
They're in the room because agents have found them useful.
Last year
February 2026. The first room.
About 60 agency owners, a full room, and conversations that ran past the last session. This year is capped at 100 to keep it that way.






The venue
Seminole Hard Rock Hotel & Casino, Hollywood.
Sessions and restaurants under one roof, so the conversations keep going after the last session. Rooms are blocked a few minutes away at Dolce by Wyndham Hollywood.
Where we'll be
Seminole Hard Rock
Hotel & Casino
Hollywood, FL 33314
- Dates
- Friday–Saturday
January 29–30, 2027 - Hotel block
- Dolce by Wyndham Hollywood
5510 S State Road 7, a few minutes from the Hard Rock
Group rate: $229 Thursday Jan 28 · $359 Friday and Saturday
Plus 13% tax, $35 nightly resort fee, and $40 overnight parking
Book by January 10 with group code 012827PRO
Book your room - Airports
- Fort Lauderdale (FLL), approx. 20 min
Miami (MIA), approx. 40 min - Dress
- Business casual. Bring something for the evening.




Registration
Reserve your seat.
Limited to 100 agency owners and leaders. Your seat is confirmed the moment payment goes through.
- Early discount
- $500 — register by December 10
- After December 10
- $550 per attendee
- Seats
- 100 total, limited seating
- Giving back
- $50 of every registration is donated to charity
Included with registration
- Both days of sessions and mastermind discussions
- Friday's From AI to ROI session
- Networking with agency owners and partners
- Event meals and refreshments
Cancellations
Registrations are non-refundable. A seat can be transferred to another agent with the host's approval.
Questions about registering?
melissa@vackneragency.comYou're registered.
Your seat is confirmed. Watch your inbox for a Stripe receipt and details as the event gets closer.











