Hosted by Lisa Faina  ·  January 29–30, 2027

A more profitable agency. Not just a bigger one.

93 days until kickoff Friday, January 29, 2027 · Seminole Hard Rock, Hollywood, FL

Two days with Allstate agency owners on what actually makes an agency profitable.

Where
Seminole Hard Rock
Hollywood, Florida
When
January 29–30, 2027
Friday & Saturday
Who
100 Allstate agency owners
& leaders, plus partners
Registration
$500 through Dec 10, then $550
Limited to 100 seats
2026 recap
ConnectEducateGrowLead

Hosts & speakers

The people in the room.

Lisa FainaFounder

Lisa Faina

Host

Justin Harkelroad

Justin Harkelroad

Host

John Tunnell

John Tunnell

Host

Christina Shaw

Christina Shaw

Host

Melissa Vackner

Melissa Vackner

Host

Alexander Calderin

Alexander Calderin

Host

Shaunae Nolet

Shaunae Nolet

Host

Greg Gray

Greg Gray

Leadership mentor

Mike Burke

Mike Burke

Speaker

Welcome to the Profitability Mastermind. I'm honored you're considering joining us, not because this is an event, but because of what it represents: a decision to stop chasing growth for growth's sake and start building something intentional, sustainable, and profitable.

Each year, I host a kickoff for my team to celebrate what we've accomplished and reset our focus for the year ahead. Over time, as I began inviting other agents into that room, something became impossible to ignore.

The real value wasn't in the presentations. It wasn't in the numbers. And it certainly wasn't in surface-level motivation. The conversations didn't stop when the event ended, because the questions were bigger. Not how do I grow faster? But:

  • How do I become more profitable without burning out?
  • How do I grow intentionally, not just bigger?
  • How do I build something that supports my team, my family, and my life?

Those questions stayed with me, because they're the questions that actually matter.

I realized there was a real gap in our industry: a lack of space for honest, practical conversations about profitability. Not theory. Not hype. Not what sounds good on stage. What actually works inside an agency, what doesn't, and how to make smart, disciplined decisions that create long-term success without sacrificing quality of life.

That realization is what led to the Profitability Mastermind.

This experience is designed to be practical, transparent, and real. The value goes beyond the content. It lives in the conversations, the shared insights, and the willingness to learn from one another, openly and without ego.

My hope is that you leave with clarity, actionable strategies, and meaningful connections that continue long after the last session. Most importantly, I hope you leave more confident in the decisions you're making, and more intentional about the business and life you're building.

If that sounds like the room you've been looking for, I'd love to have you in it.


What to expect

Practical. Transparent. Real.

This isn't a motivational conference. It's a working room.

Conversations over presentations

Sessions are built to start discussion, not end it.

What works and what doesn't

Real numbers, real decisions, real mistakes.

Discipline over hype

Profitability comes from smart, repeatable decisions. We spend our time on those.

The two days

The schedule.

Friday runs from mid-morning through cocktail hour. Saturday is breakfast through early afternoon. Times may shift slightly as sessions are finalized.

Day 1 · 9:30 AM – 7:00 PM

Friday, January 29

  1. 9:30 – 11:30PAAGDetails to come.
  2. 11:30 – 1:00Lunch breakVendor visits from 12:00.
  3. 1:00 – 2:30From AI to ROIAn interactive AI workshop with Justin Harkelroad on using AI to improve agency efficiency, productivity, and profitability.
  4. 2:30 – 3:00Vendor visits
  5. 3:00 – 5:00From AI to ROI, continued
  6. 5:00 – 6:00Vendor visits
  7. 6:00 – 7:00Cocktail hour
Day 2 · 8:00 AM – 1:00 PM

Saturday, January 30

  1. 8:00 – 8:30Breakfast
  2. 8:30 – 9:00Welcome and introductionsWith this year's partners.
  3. 9:00 – 1:00Core contentSessions on agency profitability, growth, retention, diversification, commercial insurance, and life and financial services. Industry expert and partner presentations, then mastermind discussions and breakouts, closing by 1:00.

This year's partners

Thank you to the companies behind the room.

They're in the room because agents have found them useful.

Last year

February 2026. The first room.

About 60 agency owners, a full room, and conversations that ran past the last session. This year is capped at 100 to keep it that way.

Two agents shaking hands at the check-in table
Lisa Faina speaking on stage
Lisa Faina opening the event on stage in front of the room
A speaker presenting on stage
Attendees taking notes at their tables
The full room waving at the camera

The venue

Seminole Hard Rock Hotel & Casino, Hollywood.

Sessions and restaurants under one roof, so the conversations keep going after the last session. Rooms are blocked a few minutes away at Dolce by Wyndham Hollywood.

Visit the hotel site

Where we'll be

Seminole Hard Rock
Hotel & Casino

1 Seminole Way
Hollywood, FL 33314
Dates
Friday–Saturday
January 29–30, 2027
Hotel block
Dolce by Wyndham Hollywood
5510 S State Road 7, a few minutes from the Hard Rock
Group rate: $229 Thursday Jan 28 · $359 Friday and Saturday
Plus 13% tax, $35 nightly resort fee, and $40 overnight parking

Book by January 10 with group code 012827PRO
Book your room
Airports
Fort Lauderdale (FLL), approx. 20 min
Miami (MIA), approx. 40 min
Dress
Business casual. Bring something for the evening.
The Guitar Hotel lit up at night
Aerial view of the resort and pool lagoon at dusk
The casino floor
The Oasis Tower lobby fountain with its waterfall

Registration

Reserve your seat.

Limited to 100 agency owners and leaders. Your seat is confirmed the moment payment goes through.

Early discount
$500 — register by December 10
After December 10
$550 per attendee
Seats
100 total, limited seating
Giving back
$50 of every registration is donated to charity

Included with registration

  • Both days of sessions and mastermind discussions
  • Friday's From AI to ROI session
  • Networking with agency owners and partners
  • Event meals and refreshments

Cancellations

Registrations are non-refundable. A seat can be transferred to another agent with the host's approval.

Questions about registering?

Secure checkout on Stripe

You'll be taken to Stripe to pay $500. We'll only use your details to contact you about the event.